Discover how you can use ExactTarget to automate email sending from your organization. Designed for individuals who want to increase efficiency and marketing relevancy, this workshop-like class features plenty of hands-on activities and use cases to help you get more out of your ExactTarget solution. This class covers basic automation features within the ExactTarget application, as well as Automation Studio.

After completing this class, you’ll be able to:

• Build and configure simple automated emails and campaigns
• Use triggered emails to support your email marketing campaigns
• Create and send user-initiated emails
• Understand publication and suppression lists
• Assemble automation programs using the Automation Studio

Join MarketingSherpa’s B2B marketing expert Dave Green and Executive Director Brian Carroll as they walk you through establishing a detailed B2B Marketing strategy to increase your contribution to the marketing/sales pipeline and revenues. In this live, full-day training, you’ll learn what’s changed in B2B marketing, what caused these changes, and why it affects the way you must execute B2B marketing going forward.

After completing this class, you’ll be able to:

• Overcome the top challenges facing B2B marketers.
• Create and use buyer personas to target your ideal customers.
• Implement B2B best tactics in content development.
• Select your marketing mix.
• Find and attract leads with scoring and nurturing.
• Clearly define a qualified lead.
• Find out what to ask when selecting an automation platform.
• Improve marketing and sales analysis.

Our most popular class, Content Creation Essentials gives you a foundational knowledge of creating, sending, and tracking email campaigns. With tons of hands-on practice, this class will put you on the "fast track" for learning the ExactTarget application. Be sure to sign up early—space is limited and this class WILL sell out!

After completing this class, you’ll be able to:

• Upload and manage your creative assets.
• Create and use email templates.
• Build, edit, and refine email content.
• Utilize personalization and dynamic content to drive relevancy.
• Test and deploy an email.
• Track the results of your email sends.

Gain a foundational knowledge of creating and extracting the data needed for your organization's email campaigns. This class will give you hands-on practice in using available data to optimize your interactive marketing programs. Note: This class does not cover the email creation process. Please refer to Content Creation Essentials instead.

After completing this class, you’ll be able to:

• Understand the ways and reasons to use lists and data extensions in your account.
• Design and build a database layout inside ExactTarget using lists.
• Design and build a database layout inside ExactTarget using data extensions.
• Import data and files into ExactTarget using manual and automated processes.

There’s no point in creating world-class emails if they don’t make it to the inbox. Led by Al Iverson, ExactTarget Director of Deliverability, and Phil Schott, ExactTarget Manager of Deliverability Services, this class provides an overview of the components of strong deliverability and what can be done to help you and your clients achieve better sends. And because ExactTarget has the largest and most reliable deliverability team in the industry, you can be sure you’re learning from the best!

After completing this class, you’ll be able to:

• Define commonly-used deliverability terms and concepts.
• Explain what a sender reputation is and why it’s important.
• Build and maintain a positive sender reputation.
• Utilize ExactTarget tools and technology available to help enable high deliverability.
• Know how to repair a damaged sender reputation.
• Identify what to do before, during, and after sending with regard to deliverability.

Led by MarketingSherpa’s own CEO Flint McGlaughlin, this Email Messaging Workshop offers a live, hands-on approach with the tools you need to test and optimize your email campaigns—from email capture to sales conversion. Class attendees have reported immediate results from the testing and optimization techniques when they applied what they learned to their own online marketing campaigns.

In this workshop, you’ll learn how to analyze several key areas of your e-mail campaigns, including:

• Email Capture:
  Learn how to build strong lists by creating email capture forms that maximize the quality and quantity of your leads.
• Email Messaging:
  Discover how to optimize email messages for deliverability, open rate, and click-through.
• Email Landing Pages:
  The ultimate goal of most email campaigns is conversion. Learn how to design email landing pages that turn clicks into sales.

This half-day workshop is an interactive, solutions-based training designed to educate ExactTarget users with innovative and efficient ways to improve their interactive marketing efforts using the ExactTarget platform. Featuring use case examples, engaging discussion, and step-by-step exercises, this session will leave you with ideas about design, deployment, automation, analytics, and acquisition that you can immediately implement.

After attending this workshop, you’ll be able to:

• Incorporate automation into your marketing campaigns
• Build emails that promote your social channels to increase subscriber acquisition and engagement
• Utilize basic tracking and reporting functions to measure your success
• Create simple A/B tests to become more effective in your marketing efforts

Quickly learn the ExactTarget methods and objects to write API calls to ExactTarget's platform. This class will provide a solid understanding of how to integrate with ExactTarget's robust API, which uses the SOAP standard to implement web services that integrate to ExactTarget. All call examples and reference materials will be explained using C# .NET, which requires Visual Studio Web Developer 2010 Express.

After attending this workshop, you’ll be able to:

• Define the methods available in the ExactTarget API
• Manage subscriber data using the API
• Manage portfolio collateral
• Manage email content
• Retrieve tracking data
• Send triggered email

Mobile marketing is a matter of meeting your customers where they are—whether in the store, at the mall, on the bus—any place, at any time. This class will help you discover how you can begin using SMS to grow your email subscriber list, drive brand engagement, and promote a single message across many channels with ExactTarget MobileConnect™. You’ll also learn about the latest trends in mobile marketing and hear real use cases and success stories.

After attending this workshop, you’ll be able to:

• Understand the mobile consumer and the trends of mobile marketing
• Know common mobile marketing terms and current regulations
• Explain how mobile campaigns work
• Build SMS campaigns to encourage email or mobile campaign opt-in
• Execute an outbound mobile campaign
• Create a text response or email mobile campaign

Want to ensure you’re reaching the right audience with the right message? Improving your email subscriber segmentation starts here! This class will help you discover how you can use ExactTarget to send more relevant emails based on the subscriber data you’ve collected.

After attending this workshop, you’ll be able to:

• Create and refresh a group to segment data within the ExactTarget platform
• Create a data filter to segment data within the ExactTarget platform
• Create and execute a filter activity
• Create and execute a query
• Understand how to segment based on behavioral information using measures

You get it: consumers have a megaphone. They’re actively talking about your brand across channels like Facebook and Twitter. So how can you harness the customer data you collect from social media to drive business results? In this class, you’ll learn to create your message, monitor your brand, and measure your engagement across Facebook and Twitter with ExactTarget’s social media management tool SocialEngage™. You’ll also test out SocialPages™ and learn to build impactful Facebook fan pages with new features like Timeline.

After attending this workshop, you’ll be able to:

• Configure multiple Twitter and Facebook accounts using SocialEngage
• Collaborate on Twitter responses across multiple departments
• Listen to the real-time web
• Monitor your brand and engage with your fans and followers
• Measure your engagement
• Create a branded Facebook experience with SocialPages